Creative Lead – Designer - #1677258

Job Title: Creative Lead – Designer

Location: Hybrid (Leeds)

Type: Full-time

Salary: Competitive, based on experience

Reports to: Marketing & Managing Director

About Smile White

Smile White is a fast-growing, consumer-centric dental brand redefining the future of at-home oral care. Built by dentists, powered by innovation, and loved by customers, we combine premium products, professional care, and cutting-edge digital experiences to deliver smile confidence at scale.

We’re looking for a bold and visionary Creative Lead – Designer to bring our brand to life across every touchpoint. This is a key role for a creative powerhouse with a strategic mindset, a strong aesthetic eye, and a track record of shaping brands people feel.

What You’ll Do

• 
  Lead and shape visual direction across all brand and campaign assets — from big-idea concepts to beautifully crafted executions.


• Design high-impact creative for META platforms (Facebook, Instagram), from performance ads to thumb-stopping video content.


• Own the development of brand assets across digital, social, packaging, e-commerce, email, and more.


• Collaborate with marketing, content, and product teams to create cohesive, conversion-driven designs with emotional resonance.


• Ensure brand consistency across all creative outputs while pushing the aesthetic forward.


• Brief, direct, and review external creatives, freelancers, or agencies as needed.


• Stay ahead of creative trends in B2C, beauty, wellness, and tech, and bring bold inspiration to the table.

What You’ll Bring

• 
  5+ years of experience as a designer or creative lead, preferably within high-growth consumer brands.


• A strong portfolio that shows work for big brands, ideally with experience in beauty, wellness, lifestyle, or tech.


• Proven success creating high-performing content for META platforms (FB/IG) – both static and video.


• Deep understanding of B2C marketing principles and performance-driven creative.


• Excellent knowledge of Adobe Creative Suite, Figma, and motion tools like After Effects or similar.


• A strategic thinker who can balance creative craft with commercial goals.


• An obsession with detail, a love for storytelling, and the ability to make ideas feel premium, modern, and human.

Bonus if you have:

• Experience in DTC or subscription brands


• Video editing and animation skills


• Worked in a startup or fast-paced scale-up environment

Why Smile White?

• Shape a brand that genuinely changes people’s lives


• Join a team of creators, challengers, and builders


• Hybrid working, generous holidays, and employee discounts


• Room to lead, grow, and own your creative vision

How to Apply

Please submit your portfolio and CV to ***************@smilewhite.co.uk. We want to see your best work – especially anything META, B2C, or brand-defining.