Marketing Lead - #1686980

Job Title: Marketing Lead – Smile White

Location: Leeds – LS12

Salary: Negotiable

Reporting to: Managing Director

Company: Smile White – part of the YDS Group

About Smile White

Smile White is a fast-growing, premium dental brand under the YDS Group umbrella, delivering industry-leading oral care products and professional whitening solutions. Based in Leeds, we’re on a mission to redefine smiles and revolutionise the way people approach oral health and cosmetic dentistry.

Backed by a passionate team and trusted by dental professionals, Smile White is more than just a product – it’s a movement towards confidence, beauty, and well-being.

The Role

We’re looking for a seasoned Marketing Lead to lead the strategic development and execution of our Smile White brand. This pivotal leadership role requires a creative, commercially-minded marketer with proven experience in building consumer-facing brands at scale. You will be responsible for driving brand growth, increasing market share, and positioning Smile White as the number one name in premium oral care.

Key Responsibilities

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  Brand Leadership: Own and evolve the Smile White brand strategy, ensuring consistent positioning, messaging, and visual identity across all channels.


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  Strategic Planning: Develop and implement integrated marketing plans that align with our commercial objectives and growth targets.


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  Team Leadership: Build, inspire, and lead a high-performing marketing team covering digital, PR, creative, and partnerships.


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  Digital & Performance Marketing: Oversee digital campaigns, SEO, paid social, and content marketing, driving customer acquisition and retention.


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  Creative Oversight: Manage end-to-end creative output from ideation through to execution, maintaining high standards and innovation.


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  Market Intelligence: Stay ahead of industry trends, competitor activity, and consumer insights to inform brand direction.


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  Budget Management: Manage the marketing budget effectively to maximise ROI and allocate resources strategically.


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  Stakeholder Engagement: Collaborate closely with Sales, Product, and Executive leadership across the YDS Group to ensure alignment.

About You

• Minimum 8–10 years in senior marketing roles, with at least 3 years at Head of level.


• Experience in FMCG, beauty, wellness, healthtech, or consumer healthcare is highly desirable.


• Strong strategic thinker with hands-on experience executing across digital, brand, and traditional marketing.


• Proven track record of scaling a brand, driving growth, and delivering measurable results.


• Natural leader and team builder, with excellent communication and influencing skills.


• Agile, entrepreneurial mindset with the ability to thrive in a fast-paced, high-growth environment.

Why Join Us?

• Be at the helm of a disruptive brand redefining oral care.


• Work closely with a visionary leadership team within a growing, ambitious Group.


• Enjoy a competitive salary, flexible working, and the chance to shape the future of Smile White.