Chief Financial Officer - #1691932

We're YDS Group - one of the UK's most innovative and fast-growing private dental brands, known for our award-winning patient care, premium aesthetic treatments and strong digital presence.

Alongside our clinical growth, we've developed SmileWhite - a high performing direct-to-consumer (DTC) teeth whitening brand that's scaling rapidly across the UK and internationally. Together, these two arms form a unique, vertically integrated business with significant revenues, high growth momentum, and a clear path to becoming the market leader in both digital oral care & premium dentistry.

This is a rare opportunity to join a founder-led company at the inflection point of serious scale - across physical locations, product and international markets.

About the role

As CFO, you'll be a strategic leader, a hands-on operator, and a key partner to the founders. You'll bring commercial finance expertise, operational rigour, and strategic insight to support growth across both Yorkshire Dental Suite & SmileWhite. You'll work across physical and digital models, helping shape the future of multi-channel, high-impact business.

Key Responsibilities

Strategic Finance Leadership

• Own and develop financial strategy across both SmileWhite & Yorkshire Dental Suite.


• Guide decision making through deep commercial analysis, planning and forecasting.


• Deliver insights into unit economics, pricing, digital funnels and growth channels.

Financial Operations & Infrastructure

• Build scalable financial systems, processes, and controls to support multi-site and e-commerce operations

• Oversee budgeting, cash flow management, and reporting across business units

• Drive cost-efficiency while supporting continued investment in growth

Investor & Stakeholder Management

• Lead funding processes, including equity and debt strategy

• Act as primary liaison with banks, investors, auditors, and financial partners

• Prepare and present board reports, investor updates, and strategic reviews

Team Building & Leadership

• Build and lead a high-performing finance team

• Partner closely with operations, marketing, and tech to drive cross-functional outcomes

• Shape a culture of commercial ownership, accountability, and insight

What We’re Looking For

• Previous experience as a CFO or senior finance leader in a fast-scaling, entrepreneurial business

• Strong understanding of consumer, e-commerce, and/or health services

• Deep knowledge of online marketing funnels, performance metrics, and customer acquisition economics

• Experience working with VC/PE-backed businesses, including fundraising and investor relations

• Strategic thinker who can also roll up sleeves and be hands-on

• Exceptional communicator with the ability to partner closely with co-founders and teams

• Qualified accountant (ACA/ACCA/CIMA) or relevant experience

What You’ll Get

• Executive leadership role in one of the UK’s most exciting consumer health brands

• Competitive compensation + meaningful equity

• Direct impact on shaping the growth of both a premium clinical brand and a scaling DTC product

• A fast-moving, collaborative, and founder-led environment

Interested in discussing the opportunity further? Please reach out to Claudia Armitage @ YDS Group directly, on ***************@smilewhite.co.uk