Internal Operations Manager - #1698789

Job Title: CRM Manager

Location: Leeds, LS12

Company: Smile White & Yorkshire Dental Suite

Salary: Competitive, based on experience

Job Type: Full-Time

About Us

Smile White and Yorkshire Dental Suite are two of the UK’s most forward-thinking dental brands, united by a shared vision: to deliver world-class dental care and transform patient experiences. With a commitment to innovation, luxury-level service, and digital-first solutions, we are growing fast—and we’re looking for a CRM expert to help drive that growth through smarter, data-driven customer relationships.

The Role

We’re seeking a dynamic and data-savvy CRM Manager to take ownership of our customer lifecycle strategies across both Smile White and Yorkshire Dental Suite. This role will be central to building deep, meaningful relationships with our patients—from first touchpoint through long-term loyalty.

As CRM Manager, you'll develop and execute email, SMS, and automation campaigns that drive acquisition, conversion, and retention, while elevating the overall patient journey.

Key Responsibilities

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  Strategy & Execution: Design and implement multi-channel CRM strategies across email, SMS, and in-app (if applicable) for both brands.


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  Automation: Build and optimise automated workflows for new patient onboarding, re-engagement, loyalty, and cross-sell campaigns.


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  Segmentation & Personalization: Develop smart segmentation strategies and personalised content to enhance engagement and response rates.


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  Data & Insights: Monitor performance metrics (open rates, CTR, conversion, etc.) and use insights to continuously refine campaigns.


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  Tools Management: Manage CRM platforms (e.g., HubSpot, Klaviyo, or similar) and ensure integration with booking systems and patient portals.


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  Collaboration: Work closely with marketing, operations, and front-of-house teams to ensure consistent messaging and service experience.


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  Compliance: Ensure all CRM activities comply with GDPR and other relevant data regulations.

Requirements

• 3+ years of hands-on CRM experience, ideally in a consumer-facing or healthcare environment.


• Strong knowledge of CRM platforms (HubSpot, Salesforce, or similar).


• Experience with email and SMS automation, A/B testing, and segmentation.


• Analytical mindset with the ability to interpret data and make insight-led decisions.


• Excellent written communication skills and attention to detail.


• Passion for customer experience, innovation, and brand storytelling.


• Knowledge of customer journey mapping tools or techniques.

Why Join Us?

• Work with two of the UK’s most exciting and fast-growing dental brands.


• A team that values creativity, autonomy, and continuous improvement.

If you're interested in the above role, please reach out directly to Claudia Armitage on ***************@smilewhite.co.uk