PPC Digital Marketing Executive - #1712258

• £30,000 - £40,000 per annum, dependent on experience
• 5% Quarterly Performance Bonus
• Leeds Office
• Hybrid Working - 3 days in the office
• Supportive and Collaborative Working Environment, Internal Training & Career Progression
• Additional Company Benefits
  
  

We are searching for a results-driven marketeer who thrives in a Pay Per Click environment to join forward-thinking organisation as a Senior Digital Marketing Executive. The successful candidate will be responsible for managing our client’s paid search/media strategy with the aim of generating qualified inbound leads for the sales team, ensuring a successful return on investment.

Due to the nature of our roles, candidates must have a permanent and unrestricted Right to Work in the UK, residing within a commutable distance to Leeds. Please note that our client cannot offer visa sponsorship.

Roles & Responsibilities

• Take ownership of our client’s PPC strategy across the UK, US and Canadian markets, managing campaigns to drive qualified leads for the sales team.
• Optimise campaign performance through A/B testing, bid management and conversion rate optimisation.
• Develop captivating landing pages, aiming to convert search traffic into qualified sales.
• Collaborate with the sales team to understand customer plans and ensure campaigns are aligned with business challenges.
• Effectively managing budgets to maximise ROI and lead quality within the monthly global PPC budget.
• Implement advanced attribution models that accurately track campaign performance from click to close.
• Reporting on key metrics including CAC, lead quality scores and conversion rates.
  
  

Skills & Experience

• 3+ years proven experience managing large global PPC budgets (£20k+ monthly) with demonstratable ROI.
• Experience in optimising campaigns for B2B lead generation within a competitive market.
• Strong analytical skills, with experience of Google Analytics 4, Tag Manager and Search Console.
• Advanced knowledge of Google Ads platform, including search, display and remarketing campaigns.
• Experience with Microsoft Advertising and other paid channels.
• Proficiency with SEM tools like SEMrush for keyword research and competitive analysis.
• Experience developing and optimising landing pages for conversion using platforms like Unbounce & Dudo.
• Experience with marketing automation and CRM platforms, particularly Salesforce and Pardot.
• Experience with attribution modelling and closed-loop reporting.
• Knowledge of PPC within multiple geographic markets.
• Familiarity with A/B testing methodologies and statistical significance.
• Experience managing and prioritising campaigns across multiple products and business units.
  
  

This role will be well suited to someone who likes to stay ahead of digital marketing trends and technologies and will enjoy testing new approaches and bringing fresh ideas to the wider marketing team. You will be joining an innovative and forward-thinking marketing team led by a Marketing Director who inspires growth and personal development. If you feel you are suitable, please apply today by submitting your CV to [email protected]. Alternatively, to discuss the opportunity further, please contact Lauren Crawley or Matt Pallister directly on 0113 332 067.

Thank you for taking an interest in the role advertised. We'd like to confirm that each CV received is read thoroughly by a trained consultant; if your application is shortlisted then you will be contacted via telephone in the first instance. If we have not contacted you within 5 working days of your application, please understand that the CV received, and the information provided does not meet the requirements of the role. However, we endeavour to consider all applicants for future opportunities; should you wish to speak to the named consultant about your application, please contact us directly.