Organic Media Content Executive - #1774364

ABOUT US

25 years ago, we started as one of the UK's first specialist data science businesses. Today we're one of the leading integrated marketing agencies outside London. A genuine Northern success story (that now has an office in Sydney). And one that's succeeded not by bolting data onto what we do, but by having it as our starting point.

By plugging our creatives, strategists and media specialists into data-driven insight we help them get the most compelling ideas in front of the right audience. Which all adds up to outstanding results for our clients.

We're powered by our people and the partnerships we have with our amazing clients and brands.

We number over 250 creatives, developers, strategists, data scientists, media specialists and more across offices in Sheffield, Leeds, Sydney and Melbourne. A unique blend of talents collaborating as one to create powerful stories and compelling results for our clients.

ROLE SNAPSHOT

We're looking for an enthusiastic, creative, and results-driven marketer who is excited by digital content, to join Jaywing's growing Organic Media team. You'll have experience writing content for search and relish the challenges it poses, and you'll be adept at moving from one tone of voice to another. Pair this with a mind for data and strategy, and you might be just who we're looking for!

As an Organic Media Content Exec, you'll work with your Content Manager to deliver effective client strategies, from ideation through to content production and reporting. You'll lead content writing for clients where we provide that service and work in tandem with client copywriting teams to ensure our recommendations reap brilliant results.

Our ideal candidate will have a real passion for creativity and already has some experience in data-driven copywriting, from optimisation to user intent-matching. You'll be able to demonstrate excellent written skills, impeccable attention to detail and an awareness of how your work can impact, power and complement other Organic Media channels (like Social and Digital PR). We're looking for someone who will get under the skin of every account they work on, who understands the importance of brand messaging and brand mission, and can embody them in their approach to content analysis, strategy, and creation.

In taking this role, you will constantly strive to deliver best-in-class content and help to evolve our approach as the search landscape changes. You'll want to grow your strategic knowledge and capabilities, and you'll recognise your essential contribution to meeting team goals.

This role would suit a person with 1-2 years' experience in an agency position.

WHAT YOUR DAY TO DAY WILL LOOK LIKE

• Leading on copy deliverables for a number of clients, ensuring that our output is always timely and held to the highest standard


• Creating detailed briefs for in-house client copywriting teams and working closely with them to ensure success


• Monitoring KPIs to inform client discussions and learnings for the future


• Supporting your Content Manager on weekly client calls, discussing ongoing deliverables, upcoming deliverables, and results


• Supporting your Content Manager on auditing and research to feed strategies, including but not limited to, keyword research, content auditing, landscape analysis and content gap analysis


• Supporting your Content Manager in building detailed content strategies for our current clients


• Working alongside Organic Social and Digital PR specialists to ensure cross-channel synergy and highlight opportunities for collaboration


• Supporting the team on sales opportunities where relevant, building insight and materials for pitch responses


• Staying abreast of industry news and updates; taking a keen interest in training and being ahead of the curve

REQUIREMENTS

• Excellent creative writing skills, adaptable to different industries, tones of voice and audience needs


• Experience copywriting for organic search optimisation


• Good communication skills; a willingness to collaborate across teams and with clients


• A passion for learning and development


• An appreciation for organic content in all its forms


• Preferable: some knowledge of, and some experience using, key organic search tools like Ahrefs, Semrush, Google Ads Keyword Planner and Google Analytics


• Preferable: experience contributing to organic search strategies