Digital Marketing Executive - #1790938

We're looking for a skilled writer who lives in Yorkshire and has experience of writing SEO optimised content for websites. They like to be in the know of what's happening in the food, drink and events scene in Yorkshire. They have the ability to write in an engaging way to hook readers' interest, inform and write as if you're talking to a friend.

You'll be able to write long-form content (e.g. guides/news/feature) and short-form content (e.g. for our e-newsletter and app push notifications, restaurant, event and product pages). The person

Ability to research relevant news pieces, adapt them for YFG and get the articles ready to be shared ASAP by our social team. Likes to be in the know of what's happening in the food, drink and events scene in Yorkshire. Able to adapt your writing to suit the topic.

Casual but expert tone of voice when writing. Excellent attention to detail. Able to identify the hook, USPs and call to action required.

Thrive in a fast-paced environment. Think outside the box when it comes to content ideas. EnthusiasticFoodieDay to day tasks

Keeping up to date with trending topics, news stories, new openings and upcoming events. Researching and writing search engine optimised digital guides/news, features etc. Keyword research to inform content plan.

Monitor and maintain YFG’s search rankings. Coming up with content ideas that will fit across the website/socials/email. Writing content for client campaigns e.g. features/reviews.

Creating and sending email newsletters, workflows and competition sign-ups. Creating and sending YFG app push notifications. Adding content to the website and ensuring it's up to date – restaurant profile pages, event listings, product listings etc.

Creating, implementing and monitoring external link tracking. Opportunities to attend shoots from time to time to feature in social videos. Experience requiredA minimum of 1+ years’ experience in a copywriting or content writing role.

Use of WordPress websites