Digital Engagement Worker Apprentice - #1797945

MESMAC is one of the oldest and largest sexual health charities in the country. We have bases in Leeds, Bradford, Rotherham, Hull and Sheffield. We offer a range of mental health and wellbeing services, including counselling, 1-2-1 support, group sessions and training

Further progression may well be available in other areas within our sector, the NHS or the private sector.

Key Responsibilities

• Design and execute innovative digital media campaigns to reduce HIV/STI transmission rates and promote safer practices across underserved communities.
• Develop engaging, culturally sensitive content that prioritises sexual health awareness, combats stigma, and fosters emotional resilience among local populations.
• Champion accessibility by ensuring online platforms deliver high-quality, inclusive health information and intuitive signposting to vital services.
• Provide expert design and graphics support for staff creating printed resources, environmental media, and digital assets that resonate with diverse audiences.
• Collaborate closely with local health providers to maintain up-to-date, accurate directories of sexual health, mental health, and wellbeing services for seamless user access.
• Support the development and implementation of Leeds sexual health digital engagement strategy, aligning with regional health priorities and community needs.
• Ensure all digital content (websites, social media, campaigns) remains comprehensive, up-to-date, and evidence-based.
• Expand reach across priority platforms (e.g., Twitter/X, Facebook, Instagram, TikTok, Grindr) to engage underserved and most at risk populations.
• Train and empower staff/volunteers in leveraging digital tools for health promotion, including best practices for audience engagement.
• Collaborate with Leeds-based health providers to streamline service signposting and improve cross-agency referral pathways.
• Spearhead the creation of multimedia content (podcasts, vodcasts, TikTok/Instagram Reels) to drive awareness and education.
• Co-Design and maintain robust analytics systems to track engagement metrics, measure campaign success, and report outcomes.
  
  

Operational & Administrative Duties

• Manage day-to-day administrative tasks, including content scheduling, stakeholder communications, and report drafting.
• Complete mandatory training (e.g., safeguarding, GDPR) and pursue skill development in areas like SEO, health equity, or data analysis.
• Actively contribute to team meetings, supervision sessions, and Team focus days.
  
  

Organisational Commitments

• Champion Yorkshire MESMACs mission by promoting its programmes and values across Leeds.
• Adhere to all organisational policies, including equality, confidentiality, and safeguarding frameworks.
• Stay informed on local and national health policies (e.g., NHS England sexual health guidelines) to ensure compliance and relevance.
• Work flexibly, including evenings and weekends, to support community events, campaigns, or urgent projects.
• Undertake additional duties as required by the Yorkshire MESMAC Board/CEO, in line with the roles scope.
  
  

Please note that this is a work-based Degree Apprenticeship with block delivery offered by our training provider, Leeds Trinity University.

This Digital Marketing Degree Apprenticeship course is a 36-month programme that leads to a full degree and certification, providing exemptions for further study after completion. We are running it as "block face-to-face delivery", with workshops lasting two days at a time, accounting for around 9 days each year. This delivery is face-to-face learning.

Flexible with negotiation.

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