Influencer Manager - #2081615

Influencer Manager

Function: Brand Team

Reports to: Head of Brand

Level: Manager (red)

Location: Leeds (Colton) 2mins from Junction 46 – M1, 20mins from Leeds Station

Compensation: Dependant on experience

Background

Gym King was founded in 2015 and has grown from ‘bedroom brand’ to a leading athleisure company with £26m sales in the most recent financial period, available in 1,000 retail stores and online at thegymking.com. A highly entrepreneurial business driven as a tight, fast-moving SME.

Gym King believes that we are all fighting for something and that something can be achieved with the right mindset and self-belief. We believe that it is not just our products which set us apart, but also our people and we have an ambition to build a team of the most talented individuals in our industry.

The Role

We’re looking for an ambitious Influencer & Affiliate Manager to lead and scale our influencer ecosystem across gifted, affiliate, and paid partnerships. This role will sit at the heart of our creator strategy — building long-term relationships, growing affiliate revenue, and launching a highly engaged micro-community of creators.

You’ll be responsible for managing and expanding the men's and women's communities— a gifted micro-influencer group of 120 male & female creators — while also driving performance across affiliate platforms and securing paid influencer partnerships for both female and male talent.

Key Responsibilities

Influencer & Community Management

• Launch, manage, and grow the affiliate communities (120 gifted female/male creators), ensuring strong engagement, brand alignment, and consistent content output
• Own day-to-day communication with creators, including gifting, content guidelines, timelines, and performance feedback
• Build long-term relationships with influencers to support brand advocacy and retention

Affiliate Growth & Revenue

• Launch and scale affiliate revenue across LTK, AWIN, and LoudCrowd
• Recruit, onboard, and manage affiliate influencers across multiple tiers
• Track performance, optimise commission structures, and identify high-performing creators to scale
• Work closely with e-commerce and marketing teams to align campaigns with trading priorities

Paid Influencer Campaigns

• Source, negotiate, and manage paid influencer partnerships across both female and male creators
• Build a diverse influencer pipeline across fashion, lifestyle, fitness, and culture
• Manage budgets, contracts, deliverables, and reporting for paid campaigns

Gym & Studio Partnerships (Pilates/ Women's Fitness)

• Build and manage partnerships with Pilates studios and women’s gyms aligned to the brand
• Onboard and support gym partners, acting as the main point of contact
• Create mutually beneficial activations including gifting, affiliate links, discount codes, and events
• Collaborate on in-studio content, community initiatives, and brand moments
• Track performance through redemptions, affiliate revenue, and engagement

Identify instructors and studios as potential influencer and affiliate talent

Reporting & Strategy

• Monitor KPIs across gifting, affiliate, and paid activity
• Produce regular performance reports with clear insights and recommendations
• Spot trends in content, platforms, and creators to inform future strategy

Why Join Us

• Own and shape a growing influencer and affiliate ecosystem
• Work with a highly engaged micro-creator community from day one
• Real opportunity to drive measurable revenue impact
• Fast-paced, creative environment with room to build and lead

Key Competencies, Behaviours & Experience

·       Minimum of 2-3 years proven experience in influencer marketing & content creation (ideally within a similar company).

·       Experience managing gifted communities and scaling affiliate revenue

·       A passion for engaging with the customer. Ability to think creatively and strategically.

·       A proactive attitude with a curiosity to learn and adapt to new social media.

·       Highly organised and able to prioritise a busy workload methodically.

·       The ability to work both independently and within a team.

·       Excellent communication & strong negotiation skills.

·       Strong attention to detail.

·       High affinity to the Gym King brand, with a keen interest in product.

·       Strong project management skills: demonstrated ability to execute successful projects with minimal guidance in a fast-paced environment.

·       High energy levels & inspiring ability to maintain positive outlook.

·       Flexible and open-minded approach to evolving business requirements.

·       Able to clearly present to the wider team

·       Full UK driving licence.

Gym King values:

• Fearless
• Focussed
• Driven
• Resilient
• Team Player

The successful candidate will demonstrate behaviours that are aligned to these values.

Benefits:

• Salary commensurate with experience
• 25 days holiday (plus bank holidays) option to ‘buy’ up to 2 extra days
• Free onsite parking
• Relaxed and friendly working environment
• 50% Gym King discount for staff, friends & family
• 10 days sick pay (after completion of probationary period)
• Hybrid working (1 day a week work from home, usually on a Tuesday or Wednesday)
• Health Cash Plan (after completion of probationary period)
• GK profit related bonus scheme
• Flexible start (between 08:00-10:00) & finish (between 16:00 – 18:00) times
• Staff shop with heavily discounted sample Gym King products
• Cycle to Work
• Fully paid for annual staff party

Working hours: Due to the nature of this role, the hours will be full time (37.5 hours per week) Monday-Friday, although a flexible approach is required at times to meet the needs of the role.

Location: This role is based at Unit 6 Temple Point, Bullerthorpe Lane, Colton, Leeds LS15 9JL. 2 minutes off the M1 J46. 20 minutes from Leeds station. There will be a requirement to travel both nationally and internationally as part of this role.