Digital Marketing Executive - #2116330

The PureGym Way

The PureGym Group is a global gym business with a community of more than 700 gyms and over 2 million members. At PureGym, everything we do comes back to one simple idea: helping you feel good.

We're proud of our people and have a strong focus on internal progression. Championing diversity, we are committed to providing an excellent employee experience and workplace culture. As such, we are a Disability Confident Committed employer, and offer interviews to candidates who meet the essential criteria for a role, and opt-in to the scheme on their application form.

Our gyms are friendly, supportive, and judgement-free spaces where everybody can come in, work out and leave Feeling PureGym Good. We are proud to be certified by Top Employers Institute. See our careers page for full benefits.

We offer

• Free nationwide gym membership for you + 1
• Hybrid working
• A truly flexible working culture
• Personal private healthcare, including digital GP
• Life insurance x4
• Company pension contribution
• 25 days annual leave, plus 1 personal day
• Option to purchase additional holiday (up to 5 days)
• Great learning & development resources
• Enhanced maternity pay, paternity and adoption leave

The Role

Location: Hybrid/our Leeds office

Type: Full Time
Contract type: Permanent

Application: Closing date Sunday 16th August. 1st interviews will be the week after on the 20th and 21st over Teams.

We are looking for aDigital Marketing Executive to join our Marketing team. Reporting to our Senior Media Manager, and joining a team of 7, this role is responsible for activating digital marketing channels, e.g. across YouTube, Spotify and Meta across all PureGym markets including the UK, US, Denmark and Switzerland.

Key responsibilities

• Assist the media manager in all aspects of the digital channel strategy, maximizing awareness, consideration and new joiners within stated budgets.
• Manage aspects of campaign set up and optimisation across a range of platforms, including Meta, Snapchat, YouTube, Google, Pinterest, Spotify and TikTok with support from our specialist team.
• Leverage data-driven insights to inform activity, including creative selection and how we should split investment across platforms and campaigns to drive the best results.
• Contribute to long term project plans, as well as engaging in various forms of iterative testing.
• Liaise with our in-house studio and brand team to plan and create best-in-class creative, rotating these as required across campaigns. This includes ongoing management of a large bank of creative formats and digital ad assets.
• Supporting across a wider range of channels where needed, e.g. radio and out-of-home
• Innovate and experiment with new creative assets and strategies
• Continually seek to test and learn, evolving and optimising activity to drive the best possible results.
• Assist on meetings with suppliers such as Meta, TikTok etc. to ensure PureGym activity is following latest industry best practice
• Keep up-to-date with wider social media and display trends and developments, bringing fresh ideas and thinking to the business

The Person

• Is passionate about digital marketing, and keen to learn in a fast-paced environment
• Balances a creative mindset with a commercial perspective; adept at crafting messages that resonate with diverse audiences.
• Is proactive and capable of working collaboratively across multiple teams.
• Takes ownership for performance and ensures that all targets are met

• Has the ability to manage numerous projects whilst remaining calm

Qualifications & Skills

• 1-2 years’ experience of managing paid social campaigns
• Demonstrable passion for social media and up to date with latest trends, particularly on creative
• Experience managing sizable monthly budgets (at least £10,000 per month)
• Has strong analytical skills, comfortable with data analysis and problem-solving
• Excellent verbal and written communication skills
• Interested in sport & fitness and is an ambassador of PureGym’s values

PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve.

Please note: Qualifications and Skills represent the essential criteria for the role, which need to be met to be offered an interview under the Disability Confident Scheme. Volume of eligible applications may impact everyone being able to be offered an interview.

Applications will be reviewed on a rolling basis, and the advert may be withdrawn at any time. Early application is encouraged.

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