Digital Marketing Executive - #2159203

Digital Marketing Executive

Leeds, West Yorkshire - hybrid working (3 days a week in the office)

£28k-£35k + Benefits

This is a fantastic opportunity to join a successful ecommerce business as a Digital Marketing Executive. The company is expanding rapidly as a result of its success to date and if you would like the opportunity to bring your expertise within the paid media landscape to a place where you can make your mark and develop your career then this could be the right opportunity for you.

You will be a part of a market-leading in-house digital marketing team and will work across all major and emerging paid media platforms, such as Google, Microsoft, YouTube, Facebook, Twitter etc. As a Digital Marketing Executive, you will be responsible for helping ensure Paid Accounts meet the best-in-class standards created through day-to-day checks, reporting, and optimisation. You will help deliver continual improvement to the accounts. You will also play a part in the strategic vision of the accounts you work on, as well as the overall department. You will show a keen desire to learn.

Responsibilities:

· Demonstrate a sound understanding of all performance marketing elements, including campaign planning and best-in-class activation.

· Complete performance reports to a high standard, offering context and insight.

· Oversee the monitoring of daily delivery and performance and ensure regular optimisation of all campaign elements (segments, creative, landing pages, etc.) based on agreed campaign KPIs. Carry out daily budget checks to ensure spend phasing & performance falls in line with the agreed strategy, reacting to current trends and implement changes where necessary.

· Ensure all hygiene checks are carried out in accordance with team processes and that campaigns are delivered as planned with no errors in delivery.

· Collate data, examine and generate reports to carry out performance analysis to proactively ensure best possible results & identify opportunities.

· Have an impeccable level of attention to detail - check data to ensure accuracy at every stage. Have a strong time management skills and ability to plan workloads throughout the day and forthcoming week(s)

· Attend all relevant Paid Media training sessions and contribute fully.

· Learn about all relevant tools & technology and become a competent user and become and stay accredited, passing all relevant exams.

· Develop relationships with key paid social partners to nurture performance growth (Google, Facebook/Instagram, Twitter, YouTube etc.)

· Where possible work closely with other digital and non-digital channels to identify channel integration opportunities.