Marketing Analyst - #2181045

Marketing Analyst - Leeds (hybrid)

Up to 45K

Our client is a specialist digital analytics consultancy. They’re looking for a Marketing Analyst to join their growing them during a period of growth. They partner with global brands and agencies to turn complex data into clear, actionable conversion strategies, working across e-commerce, retail and FMCG. Great opportunity for an Analyst with 1-3 years of experience looking for a role with impact, ownership and development.

The role

You’ll support a range of client accounts, looking at how users behave online to inform CRO test ideas and reporting. It’s a hands-on role for someone who enjoys getting stuck into the data and is comfortable with tagging and technical marketing, but who can also explain what the numbers mean in a way that lands with client stakeholders.

• Bring together data from GA4, GTM, Google Ads, Meta and BigQuery, and turn it into clear dashboards and reports
• Review conversion funnels on client websites and campaigns to find where users drop off and where revenue is being lost
• Evaluate A/B and multivariate tests, form hypotheses from the data and report on results and commercial impact
• Draw on heatmaps, session recordings and on-site behaviour tools to prioritise what to test next
• Talk stakeholders through your findings and recommendations, from technical teams to senior marketing leads
• Work alongside the team on tagging, event tracking and data layer set-up
• Help bring AI into day-to-day workflows and client solutions
• Stay on top of platform updates, measurement changes and CRO best practice

What’s on offer

• Salary of up to £45,000 + benefits
• Hybrid + flexible working, with two days a week in Leeds
• Join the business at an exciting time of growth
• A smaller, more personal environment where your work is noticed
• The chance to help build and shape the CRO function as it expands

Essential requirements

• Strong CRO, digital analytics or a similar performance marketing role
• Hands-on experience with GA4 and GTM, plus an A/B testing tool such as Optimizely, VWO, AB Tasty or Adobe Target
• Confident SQL, with experience querying data warehouses (BigQuery ideally)
• Experience creating dashboards and reports in Power BI, Looker Studio or a similar tool
• A good grasp of the statistics behind testing, including significance, confidence intervals and sample sizes
• Clear, confident communicator, both written and spoken
• Well organised, and able to keep several client projects moving at once

Bonus points for:

• Experience with heatmap or session replay tools such as Hotjar, Contentsquare or Microsoft Clarity
• Knowledge of ad platform data and attribution modelling
• Python
• Some familiarity with CMS platforms and front-end basics (HTML, CSS, JavaScript)

2 stage process, apply now or email [email protected]