Creative Strategist (Performance) - #2187041

Are you a creative thinker with a performance mindset?

Leeds | Hybrid working (3 days per week in the office)

Our client looking for a talented Creative Strategist to join their growing, ambitious performance marketing team, helping shape and deliver creative campaigns that capture attention, engage audiences and drive measurable results.

This is an exciting opportunity for someone who understands that great creative isn't just about looking good – it's about delivering results.

You'll combine creativity, data and consumer insight to develop winning campaigns across Meta, TikTok and other digital channels, working with a variety of clients and campaigns in a fast-paced, performance-led environment.

The Role

You'll take ownership of creative strategy from initial concept through to performance analysis and optimisation. Your responsibilities will include:

• Developing creative strategies across Meta, TikTok and other paid social channels.
• Analysing campaign performance and turning data into actionable creative insights.
• Developing concepts, scripts and ideas for UGC, video, motion and design-led content.
• Creating clear, engaging briefs for content creators, designers and editors.
• Identifying the hooks, messaging and creative formats that drive engagement and conversions.
• Building structured creative testing plans to continuously improve campaign performance.
• Working closely with client-facing teams to ensure creative output is aligned with objectives and brand guidelines.
• Collaborating with compliance teams to ensure all content meets relevant regulatory requirements.
• Presenting creative recommendations, insights and performance updates to clients.
• Keeping ahead of platform developments, competitor activity, consumer trends and emerging creative formats.
• Managing multiple projects and deadlines while maintaining high standards of delivery.

What You'll Achieve

• Taking ownership of creative strategy across multiple campaigns.
• Delivering measurable improvements in creative and campaign performance.
• Establishing structured creative testing and optimisation plans.
• Providing insights that help teams make better decisions about what to test, refine and scale.
• Helping build a more consistent, efficient and performance-focused creative function.

Requirements

• 2–3+ years' experience in creative strategy, paid social or performance marketing.
• A proven understanding of what makes paid social creative successful.
• Experience developing and testing creative across Meta and TikTok.
• Strong analytical skills and confidence interpreting campaign performance data.
• An understanding of consumer psychology, audience behaviour and conversion drivers.
• Experience briefing and working with content creators, designers or editors.
• Excellent communication and presentation skills.
• Strong organisation, attention to detail and the ability to manage multiple priorities.

The Person

• Creative, curious and commercially minded.
• Comfortable using data to challenge ideas and improve outcomes.
• Proactive, organised and confident taking ownership.
• A strong communicator who enjoys working collaboratively.
• Solutions-focused and motivated by achieving results.
• Ambitious, with a genuine appetite to develop and make an impact.

The Offer

• Hybrid working – typically 3 days per week in the Leeds office.
• Private Medical Insurance.
• Life Assurance.
• Income Protection Insurance.
• Critical Illness Cover.
• The opportunity to play a key role in developing and shaping a growing creative performance function.

Interested?

If you're passionate about combining creativity, consumer insight and performance marketing, we'd love to hear from you.

Apply now or get in touch for a confidential conversation.

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