Key Account Manager - #2192746

About Hisense

Founded in 1969, Hisense is a global technology company dedicated to making innovative, high-quality products accessible to consumers worldwide.

With a diverse portfolio spanning televisions, refrigeration, laundry and other home appliances, Hisense continues to expand its presence in the UK and international markets.

To discover more about Hisense UK, please visit our website Hisense UK About

About the Role

We are looking for a commercially driven Key Account Manager to accelerate the growth of our Small Domestic Appliances (SDA) business across emerging ecommerce channels and key online retail platforms.

The successful candidate will take ownership of sales performance and commercial development across channels including TikTok Shop, Affiliate Marketing, Direct-to-Consumer (D2C), and other emerging digital retail opportunities. The role will also support the Etail Channel Manager in managing and developing key online retail accounts.

This is a hands-on, commercially focused role combining sales management, ecommerce trading, channel development, and operational execution. You will be responsible for identifying new growth opportunities, developing sustainable revenue streams, and maximising sales and profitability across assigned channels.

Working closely with internal teams and external partners, you will play a key role in expanding our ecommerce presence, improving commercial performance, and delivering ambitious business growth targets.

Main Responsibilities

Emerging Channel Sales & Strategy

• Own the sales performance of SDA across TikTok Shop, D2C, Affiliate, and other emerging retail channels.
• Develop and execute channel strategies, sales plans, and promotional calendars to achieve revenue, profitability, and market share targets.
• Identify and develop new digital commerce opportunities, platforms, partnerships, and routes to market.
• Monitor market developments, competitor activity, consumer behaviour, and emerging ecommerce trends to identify new growth opportunities.
• Build commercial forecasts and regularly review performance against agreed targets and KPIs.

TikTok Shop & Social Commerce

• Lead the commercial development and day-to-day operation of TikTok Shop for SDA.
• Develop product, pricing, promotion, campaign, and content strategies to maximise sales and conversion.
• Work with internal marketing teams, agencies, creators, and TikTok partners to develop livestream, short-form video, and social commerce initiatives.
• Analyse traffic, conversion, GMV, ROAS, and other key performance metrics to continuously improve channel performance.
• Identify hero products and promotional opportunities suitable for social commerce.

Affiliate Marketing

• Develop and manage the Affiliate Marketing programme to drive incremental traffic and sales.
• Identify, recruit, and develop relationships with affiliates, creators, publishers, influencers, and other commercial partners.
• Establish appropriate commission structures, promotional mechanics, and incentive programmes.
• Monitor affiliate performance, ROI, conversion, and incremental revenue, optimising investment towards the highest-performing partners.
• Explore opportunities to integrate affiliate activity with TikTok Shop, D2C, product launches, and wider marketing campaigns.

D2C Sales & Operations

• Support and drive the commercial performance of the company's Direct-to-Consumer (D2C) channel for SDA.
• Own product assortment, pricing, promotions, merchandising, and sales planning for the channel.
• Work cross-functionally to ensure product availability, accurate product content, effective fulfilment, and a strong customer journey.
• Analyse website traffic, conversion rates, average order value, basket composition, and customer behaviour to identify opportunities for improvement.
• Develop D2C-exclusive promotions, bundles, launches, and other initiatives to strengthen the direct relationship with consumers.

Online Retail Account Support – SDA

• Support the Etail Channel Manager in the day-to-day commercial management and development of the online retail account for SDA.
• Assist with product listings, pricing, promotions, and merchandising activities to maximise product visibility, sales, and conversion.
• Work closely with internal teams to coordinate product availability, inventory planning, promotional activities, and order fulfilment.
• Monitor sales performance, competitor activity, pricing trends, and key commercial metrics to identify opportunities for growth.
• Support the planning and execution of promotional campaigns, product launches, and key sales events.
• Prepare regular sales reports, performance analysis, and commercial recommendations to support the Etail Channel Manager in achieving sales and profitability targets.

Commercial & Operational Management

• Manage the end-to-end operational requirements of emerging sales channels, ensuring promotions, pricing, stock, product listings, content, and fulfilment are effectively coordinated.
• Work closely with Product, Marketing, Ecommerce, Supply Chain, and other relevant teams to deliver channel plans.
• Manage promotional budgets and commercial investment to ensure activity delivers an appropriate return.
• Produce regular sales reports, forecasts, performance analysis, and recommendations for senior management.
• Establish clear KPIs and reporting frameworks for each emerging channel.
• Ensure channel activities support the wider SDA commercial strategy and brand positioning.

Requirements

• Strong commercial experience within ecommerce, digital sales, or emerging retail channels.
• Demonstrable experience of driving online sales and delivering against commercial targets.
• Strong understanding of ecommerce trading principles, including pricing, promotions, conversion, traffic, and profitability.
• Data-driven approach with the ability to analyse performance and translate insights into commercial actions.
• Strong stakeholder management and cross-functional working skills.
• Comfortable operating in a fast-moving environment and taking ownership of developing channels from an early stage.
• Strong communication, negotiation, and commercial decision-making skills.
• Experience working with online retail accounts, would be advantageous.

Benefits include, but are not limited to:

• Competitive salary with bonus scheme
• Pension contributions
• 25 days of holiday plus UK Bank Holidays
• Long service awards
• Salary sacrifice schemes
• Discounts on Hisense products
• Access to a shopping discount portal
• Restaurant and café discounts at our Leeds office

IMPORTANT NOTICE

• We are an equal opportunity employer committed to creating a diverse and inclusive workplace. We welcome applications from candidates of all backgrounds, and all qualified applicants will be considered without regard to race, color, religion, gender, sexual orientation, national origin, disability, or any other characteristic protected by law.

• As a courtesy, we strive to acknowledge all applications. However, due to the high volume of applications, we regret that we may not be able to respond to every applicant, we can only guarantee that shortlisted candidates will be contacted.

• By submitting your application, you acknowledge that your personal data will be processed for recruitment and selection purposes in accordance with applicable UK data protection legislation. We may retain your application information for up to 24 months following the conclusion of the recruitment process to maintain appropriate recruitment records and, where applicable, consider you for future opportunities, unless a longer retention period is necessary and permitted by law. Your personal data may be shared with affiliated companies within the Hisense Europe Group where necessary to support the recruitment process. We use TestGorilla as a third-party recruitment and assessment platform to manage applications and conduct assessments for selected candidates. For further information about how we collect, use, share, and retain your personal data, and your rights under data protection law, please refer to our External Privacy Notice. For any questions regarding the processing of your personal data or to exercise your data protection rights, please contact [email protected].