Senior Marketing Executive - #2193425

Unfortunately, we are unable to sponsor visas. This is an office-based role and you must be based in the country and have the right to work independently. Otherwise, we cannot proceed with your application.

About Halston B2B

We exist to make brilliant things for the industries that make the world go round. 

Halston B2B is a Leeds-based marketing agency that works with specialist B2B businesses in technically complex sectors. For ten years, we have brought deep, genuine knowledge of the industries we work in, helping manufacturers and tech firms reach new buyers and markets. Our client base ranges from precision engineering aerospace manufacturers to UK space clusters. 

About the Role

We are seeking a highly motivated and creative Sr Marketing Executive to join our growing team. This is a key role within our agency, responsible for developing and executing compelling marketing materials across various channels. This role will report to the Head of Digital Comms. The ideal candidate will be a skilled writer and a data-driven marketing professional with a proven track record of success.

Key Responsibilities:

·      Contributing to and implementing comprehensive marketing strategies for an array of clients. This could be blog ideas for HDD specialist or email campaigns for process energy consultants.

·      Create high-quality content across various formats, including blog posts, case studies, social media posts, emails, and press releases

·      Execute all content in line with best practices in SEO and AEO

·      Conduct in-depth research on industry trends, competitor activities, and target audiences

·      Develop and execute thought leadership initiatives, including securing media coverage and building industry relationships

·      Join regular client meetings to review progress, discuss marketing performance, and provide strategic recommendations.

·      Monitor and analyse content performance metrics (e.g. website traffic, engagement, leads) and make data-driven adjustments to strategies so they achieve client KPIs.  

·      Stay abreast of the latest industry trends and best practices in content marketing

Requirements:

·      3+ years of experience in a B2B marketing or copywriting role within an agency or in-house marketing team

·      Excellent written and verbal communication skills, with a strong ability to research and write compelling and engaging content

·      Experience working in deeply technical B2B sectors such as manufacturing or SpaceTech

·      Proven experience in developing or executing successful marketing campaigns or strategies

·      Experience with content management systems (CMS) and social media platforms

·      Experience in onsite technical SEO and offsite SEO strategies (including AEO)

·      Excellent organisational and time-management skills with the ability to meet deadlines and manage multiple projects simultaneously

·      Experience building website pages in various platforms such as Webflow, SquareSpace, WordPress

Benefits:

·      Flexible start and finish times (core working hours 10am to 3pm)

·      25 days a year of holiday plus bank holidays. Holidays increase with tenure.

·      Planned socials every quarter, that range from eating out to competitive sports days. 

·      Enhanced maternity pay and parental leave

·      Exclusive discounts at local coffee shops, gyms, and other businesses through Department Community. 

·      On site cycle racks and shower, alongside discounted car parking. 

• If you have any further questions or wish to send a cover letter, please email [email protected] and [email protected].