New Business Sales Executive - #2169330

£32,000–£40,000 basic + uncapped commission

OTE £70,000–£90,000+ AT LEAST

Clear route into full-cycle sales, closing and leadership

Parallel is a fast-growing outsourced B2B sales agency based in Leeds.

We help UK B2B organisations generate more pipeline and new business through outsourced SDRs, appointment setting, outbound campaigns and wider sales support.

We are now building a dedicated internal New Business team to accelerate our own growth.

We’re hiring 3 people to join at the very start of it.

This is aimed at someone who is already strong at B2B outbound, can create genuine opportunities from cold, and wants to move beyond spending their career simply booking meetings for somebody else.

The progression is straightforward:

Generate → Sit → Close → Lead

Join as one of the first 3, prove you can consistently create high-quality opportunities, start running your own meetings within around 3–6 months, move into full-cycle sales and, for the strongest performers, help build and eventually lead the department.

We are not hiring three people just to fill seats.

We are trying to find three people who could become a major part of Parallel’s commercial team as we scale.

The market

Our core target market is:

UK B2B organisations

typically 100+ employees

established companies with proper sales and marketing functions

You will mainly be speaking with:

Sales Directors

Marketing Directors

Commercial Directors

Heads of Growth

Heads of Business Development

CROs

other senior sales and marketing decision-makers

The conversations are around things they already care about:

pipeline

sales growth

outbound performance

lead generation

sales resource

hiring cost

speed to market

revenue

We sell a commercial outcome.

Businesses want more opportunities and more revenue, but building an internal outbound team can be expensive, slow and difficult.

We give them another option.

That makes this a very different conversation to selling a low-value transactional product.

The numbers

Our minimum deal value is typically around £15,000.

Our average deal value is approximately £36,000.

Our typical sales cycle is around 2 months.

Initially, your target will be:

20 sat, qualified new business meetings per month.

That means proper opportunities.

Not weak diary fills.

Not people who vaguely agreed to a call.

Not prospects who do not understand why they are meeting us.

We want good-fit UK B2B companies, relevant senior decision-makers, and a genuine commercial reason for the conversation.

The revenue target behind that is around:

£40,000 in closed-won business per month.

As you progress into full-cycle sales, you will take more ownership of that number yourself.

What you’ll actually be doing

Initially, your role is heavily focused on outbound new business generation.

You will:

build your own prospect pipeline

cold call UK B2B companies

identify and engage relevant senior decision-makers

use LinkedIn and email alongside calling, cold calling is main focus

open conversations around pipeline, growth and outbound performance

understand how prospects currently generate new business

identify genuine pain or opportunity

position Parallel commercially

qualify properly

book strong discovery meetings

manage follow-ups

keep pipeline information accurate

use case studies and lead magnets to create interest

review your own calls and continuously improve

learn how opportunities move from first conversation to signed client

Cold calling is a major part of the role.

Even as you progress into closing, we still want people who can create their own pipeline.

This is not a role for someone who expects leads to be handed to them.

Commission

You earn commission on every client won from an opportunity you generate.

Initial commission rates are:

Starter – 6.5%

Growth – 5.5%

Partnership – 4.5%

Commission is paid monthly across the original contractual term signed by the client.

That means:

Starter deals pay across the original 2–4 month term

Growth deals pay across the original 6 month term

Partnership deals pay across the original 12 month term

As you generate more business, your commission can stack across multiple live contracts.

So rather than starting from zero every month, you can build a growing base of commission from clients already won.

Progression into full-cycle sales

We do not want our strongest people staying in appointment setting forever.

Once you prove that you can consistently generate strong opportunities, understand the proposition and hold credible commercial conversations, we want to move you into the rest of the sales cycle.

For strong performers, we expect that progression to begin within around 3–6 months.

You will start taking ownership of:

discovery calls

deeper qualification

proposals

commercial conversations

negotiation

objection handling

closing

Once you are generating and closing your own opportunities, commission increases to:

Starter – 10%

Growth – 7.5%

Partnership – 6.5%

The model is simple.

The more of the sales process you can own, the more you can earn.

The end goal is to develop strong full-cycle salespeople, not career appointment setters.

Where this can go

This is the part we think makes the role genuinely exciting.

We are building the department now.

The long-term structure is expected to include:

around 5 appointment setters

around 3 full-cycle Account Executives

sales management

ultimately a Head of New Business

The first people into the department will have the best opportunity to grow with it.

If you perform, there is a genuine route from:

Senior New Business Sales Executive

to

Full-Cycle Account Executive

to

Sales Management

to

Head of New Business

One of the people joining this team now could realistically become the future Head of New Business.

That is not guaranteed.

It has to be earned.

But the opportunity exists because we are building the function now, rather than hiring into an already-established structure where all the senior positions are taken.

Who we want

We are looking for people who are:

hungry

competitive

intelligent

confident on the phone

naturally curious

resilient

ambitious

motivated by money

comfortable being measured

obsessed with improving

capable of thinking on their feet

able to speak credibly with senior decision-makers

You do not need to already be a polished full-cycle closer.

In fact, we are very interested in strong SDRs, BDRs and appointment setters who feel they have hit a ceiling and want a genuine route into proper sales.

What matters is that you can already generate opportunities and communicate at a high level.

Strong backgrounds

Relevant experience could include:

outsourced sales

appointment setting

lead generation

SDR / BDR roles

sales agencies

marketing agencies

recruitment

SaaS

consulting

professional services

MSP / IT services

other service-based B2B sales environments

Experience selling a service, outcome or commercial solution is more relevant to us than simply selling a product.

Experience in our space or with a competitor would be particularly attractive.

This role is probably not for you if

you dislike cold calling

you mainly rely on inbound

you are primarily an account manager

you need a rigid script for every conversation

you are uncomfortable speaking with senior decision-makers

you expect someone else to build your pipeline

you want progression without proving performance

you are looking for an easy or low-pressure sales job

you are more interested in sounding like a salesperson than actually creating revenue

We are looking for people who want to become seriously good at new business.

What you’ll have around you

You will have access to:

Lusha

Prospeo

our internal CRM

custom-built sales technology built specifically around how we operate

high-quality prospect data

lead magnets

client case studies

proven campaign insight

call coaching

coaching from the founder (ex BD Director turned CEO)

call reviews

support on larger opportunities

exposure to live sales meetings, proposals, negotiation and closing

You will have good tools, good data and a proven service to sell.

What we expect in return is consistency, intensity and a serious attitude towards improvement.

Why join Parallel specifically?

Join as one of the first 3 hires in a new internal sales function

£32,000–£37,000 basic

uncapped commission

OTE of £70,000–£90,000+

commission that builds across the original terms of clients you generate

higher commission once you progress into closing

clear route from outbound into full-cycle sales

average deal value around £36,000

typical sales cycle around 2 months

strong commercial proposition

direct exposure to real sales opportunities

strong technology and prospecting tools

clear route into management

genuine opportunity to become Head of New Business as the team grows

office-based team in Leeds

free parking

company events

referral programme

How to apply

Apply with your CV and answer the application questions properly.

We care more about what you have actually done than how polished your CV is.

We want to understand:

what type of B2B cold calling you have done

who you were targeting

what you were selling

what your target was

what you personally achieved

whether you generated your own pipeline

whether you have run discovery or sales meetings

why you want to move into full-cycle sales

If you are already good at generating B2B opportunities, want to earn properly, and want a genuine route into closing and leadership, we want to hear from you.