Senior Paid Media Analyst - #2178680

Senior Paid Media Analyst

Location: Leeds (Hybrid working)

Employment type: Full-time, permanent

About Wolfenden

We're an independent digital marketing agency working with ambitious brands to deliver meaningful, measurable business growth.

Founded in 2011, we've grown through strong, long-standing client partnerships and a reputation for delivering results. Our approach, Marketing That Matters, is built around honest, intelligent digital marketing strategies that make a genuine difference to our clients' businesses.

Our teams work collaboratively across Paid Media, Organic Search, Digital PR, Organic Social and Data & UX to deliver integrated strategies, with a shared focus on performance and commercial results.

We're looking for a Senior Paid Media Analyst to join our growing Paid Media team.

The role

You'll take ownership of paid media campaigns across a portfolio of clients, ensuring performance is aligned with their KPIs and wider business objectives.

You'll be responsible for managing and optimising campaigns, delivering meaningful analysis and recommendations, and supporting the development of account strategies.

Working closely with our Paid Media Managers, Client Partners and wider specialist teams, you'll have the opportunity to contribute to seasonal planning, forecasting and testing roadmaps, while taking increasing responsibility for complex accounts and client relationships.

You'll also play a role in supporting junior team members and identifying opportunities to improve how we deliver paid media for our clients.

What you'll be doing

• Managing paid media campaigns across a portfolio of accounts, including larger and more complex client campaigns.
• Optimising campaign performance to deliver against client KPIs and commercial objectives.
• Producing advanced performance analysis, identifying trends and translating data into clear, actionable recommendations.
• Supporting Paid Media Managers with campaign strategy, seasonal planning, forecasting and testing roadmaps.
• Identifying opportunities to improve campaign performance, test new approaches and drive innovation across accounts.
• Communicating confidently with clients, presenting results, explaining performance and recommending next steps.
• Keeping senior team members and Client Partners informed of account performance, priorities and opportunities.
• Mentoring Paid Media Executives and Analysts, reviewing work and supporting their development.
• Researching competitors, sector trends and platform developments to inform campaign planning and recommendations.
• Collaborating with colleagues across other digital channels to ensure strategies are aligned.
• Contributing to new business activity through audits, analysis, insights and recommendations.
• Managing your workload independently across multiple accounts, ensuring work is delivered to a high standard.

What we're looking for

We're looking for someone with strong hands-on paid media experience, excellent analytical skills and the confidence to take ownership of campaign performance.

You'll ideally bring:

• Proven experience managing paid media campaigns, preferably within an agency environment.
• Strong knowledge of paid search platforms, particularly Google Ads, with experience across Search, Shopping and Performance Max.
• Advanced analytical skills and the ability to turn performance data into meaningful insights and recommendations.
• Experience managing budgets, optimising campaigns and delivering against client KPIs.
• An understanding of campaign planning, forecasting and testing strategies.
• Strong written and verbal communication skills, including confidence presenting results and recommendations to clients.
• The ability to manage larger accounts and competing priorities with a high degree of autonomy.
• Good commercial awareness and an understanding of how paid media contributes to wider business objectives.
• An interest in mentoring and supporting less experienced team members.
• A proactive approach to problem-solving, continuous improvement and identifying new opportunities.

Experience across additional paid media platforms, including paid social, would be beneficial, alongside an interest in wider digital marketing strategy.

Development and progression

We want our people to continue developing their skills and taking on new challenges.

In this role, you'll have opportunities to strengthen your strategic and commercial skills, take greater ownership of complex accounts and build your experience in forecasting, planning and client growth.

You'll also develop your leadership capabilities through mentoring and supporting colleagues, with a clear progression route towards a Paid Media Manager role.

Why join Wolfenden?

We're an independent agency with a team of specialists who genuinely care about the work they deliver and the businesses they work with.

We value people who are curious, collaborative and confident in sharing their ideas. We encourage our teams to challenge thinking, identify opportunities and take ownership of their work.

You'll have the opportunity to work across a varied portfolio of ambitious brands, collaborate with experienced specialists from different disciplines and contribute to strategies that have a measurable impact on business performance.

We're committed to creating an environment where people feel supported, trusted and able to develop their careers.

Interested?

If you've got strong paid media experience, enjoy getting into the detail of performance and want to play a bigger role in strategy and client growth, we'd love to hear from you.