Sales Manager - #2188314

About ASD Ltd

At ASD, we're one of the UK's leading metal stockholders and processing specialists, supplying high-quality steel and metal products to customers across a wide range of industries.

But we're more than a supplier. We're a business built on expertise, innovation and long-term partnerships, helping our customers succeed while driving positive change for our colleagues, communities and the environment.

If you're motivated by leading a team, building relationships, delivering outstanding customer service and growing sales, this is an opportunity to make your mark with a market leader.

The Opportunity

We are looking for a commercially driven Sales Manager to lead and develop the Internal and External Sales teams at our Leeds site.

This is a hands-on leadership role that combines team management with personal responsibility for developing customer relationships, winning new business and identifying opportunities to grow existing accounts. You will play a key role in driving sales performance, improving margins and ensuring the team delivers sustainable, profitable growth.

Working closely with the Director of Sales and colleagues across Operations, Transport and Finance, you will bring the sales function together, establish clear priorities and create a proactive, customer-focused culture where individuals are supported and held accountable for their performance.

This is an office-based role working at our Leeds site (LS10 1SD), working Monday to Friday, 37.5 hours per week.

What You Will Be Doing

• Lead, motivate and develop the Internal and External Sales teams, setting clear objectives and driving performance against sales, margin and new business targets.
• Take a hands-on approach to business development, identifying new customers, winning new business and developing existing accounts.
• Build and maintain strong relationships with key customers, personally managing selected accounts and supporting the team with strategic opportunities.
• Develop and implement sales plans to increase revenue, improve profitability and maximise customer potential.
• Monitor sales performance, margins and pipeline activity, using data to identify opportunities, address underperformance and improve results.
• Oversee pricing, quotations and discounting, ensuring commercial decisions support customer needs and business profitability.
• Work closely with colleagues across the business to ensure customer requirements are understood and commitments can be delivered effectively.
• Take ownership of significant customer issues, ensuring concerns are resolved professionally and relationships are maintained.
• Provide regular coaching, feedback and performance reviews to develop the team's skills, commercial awareness and effectiveness.
• Maintain accurate sales forecasts, reports and customer information, using CRM and other systems to support effective decision-making.

What We Are Looking For

Ideally, you will have:

• Proven experience in sales management, senior sales or a commercial role within a business-to-business environment.
• Experience within the steel, metals, industrial, manufacturing or distribution sectors.
• Experience leading, coaching or developing a sales team, with an understanding of how Internal and External Sales can work together effectively.
• A track record of achieving sales targets, winning new business and growing customer accounts.
• Strong commercial awareness, including pricing, margin management, negotiation and profitability.
• Experience managing key customer relationships and identifying opportunities to increase sales.
• Excellent communication and influencing skills, with the confidence to engage with customers and colleagues at all levels.
• The ability to analyse performance, develop action plans and hold yourself and others accountable for results.
• Strong organisational skills and the ability to balance team leadership with hands-on sales activity.
• Confidence using CRM systems, Microsoft Office and sales reporting tools.

What's In It For You?

We recognise that great people make great businesses. In return, you'll receive a competitive salary and a comprehensive benefits package, including:

• A company car allowance of £6,262 per annum (from day one) or a company car (after successful completion of a probationary period)
• Quarterly bonus (up to 20% per annum)
• Life assurance
• Contributory pension scheme (5% employee contribution matched by ASD)
• Retail and restaurant discounts
• Gym and health club discounts
• Holiday Trading Scheme
• Cycle to Work scheme
• Medicash healthcare plan
• Employee Assistance Programme
• Financial wellbeing support

Safety Comes First

Safety is at the heart of everything we do. As part of our commitment to maintaining a safe working environment, all employees are subject to pre-employment and ongoing drug and alcohol testing. ASD operates a zero-tolerance policy.

Ready to Apply?

If you're ready to join a market-leading business and take your sales career to the next level, we'd love to hear from you.

Apply online today and upload your latest CV

Our application process is quick and straightforward, taking just a few minutes to complete before being transferred to our internal recruitment system.