CRM Coordinator - #1785776

Dabble is a global online gaming business with a heartbeat, driven by our community. We're redefining what betting looks like – bringing the community, the chat and the passion of real fandom into one place. We are where social media meets wagering in a way players have never seen before.

Founded in Albury, Australia in 2020, we've been on an explosive scale-up journey, driven by our core philosophy "You Better Believe It." We operate in Australian and US markets and have just launched a product in the UK!

Our platform is built on connection, celebration and fun. This means whether it’s in-app or in the workplace, we’re committed to delivering an extraordinary experience as guided by our philosophy and values.

We are a team of highly driven enthusiasts and we are looking for our next Dabbler to join us as we continue in our journey.

Dabble Culture

• Dress for your day so you can focus on what matters
• Switch up your office, work from home, work from wherever helps you to deliver
• Genuine, like-minded team of visionaries. We welcome ideas big and small!
• Scheduled focus time to encourage deep thought
• Our annual convention, Dabblecon, brings us all together to celebrate our successes and plan continued evolution over the coming year
• Each day is led through upholding our core Values: Fun, Celebratory, Community, Evolutionary and Focus

Dabble Perks

• A minimum of 5 weeks of paid annual leave for all Dabblers, plus public holidays!
• 2 weeks of paid sick leave for all Dabblers
• Up to 10% annual cash bonus based on Company performance metrics
• A £200 annual home office allowance
• Your wellness is our genuine concern: We sponsor access to the Sonder app for employees and their families with 24/7 support across mental health, medical advice, safety support and more
• Dabble Day Dividend: all Dabblers split the day’s revenue evenly on our birthday each year. You share the workload, why shouldn’t you share the reward?

Overview

In this newly created role you'll ensure the smooth planning and execution of CRM campaigns and automated user journeys. Working closely with both regional and global Customer Engagement teams, you will help bring our engagement strategies to life across 1:1 communications and our app, utilising Braze. From onboarding and reactivation to loyalty campaigns and segmentation, you’ll be hands-on in delivering communications that are timely, relevant, and impactful. This is a great role for you if you enjoy both creative collaboration and technical implementation and are passionate about delivering top-tier customer experiences.

Primary Location

This role is currently open to candidates based in Leeds and surrounds, though other locations in the United Kingdom may be considered.

Responsibilities

Campaign Execution & Optimisation

• Coordinate and maintain CRM campaign schedules to ensure timely and accurate delivery
• Execute CRM campaigns in alignment with CRM strategies and timelines
• Design and implement customer journeys across key lifecycle stages such as onboarding, retention, reactivation, and loyalty
• Set up, schedule, and deploy campaigns across In-App notifications, Push notifications, and Email
• Conduct A/B testing to measure campaign performance and contribute to optimisation efforts
• Monitor and report on campaign performance
• Work with copywriters and designers to coordinate assets for customer communications

Collaboration & Coordination

• Work closely with the wider Customer Engagement team to align CRM activities with business priorities
• Collaborate with the UK Marketing team to ensure CRM efforts complement broader marketing campaigns
• Share insights and learnings with the global Customer Engagement team to improve efficiencies and best practices

Troubleshooting & Process

• Assist in identifying and resolving campaign setup issues
• Flag inefficiencies or errors in campaign processes, helping to improve and ensure efficiency in execution

Segmentation, Analytics & Reporting

• Use tools such as Amplitude and Braze to create customer segments and leverage predefined campaign targeting
• Assist in generating weekly and monthly reports on CRM performance and campaign effectiveness

Compliance

• Ensure all CRM activities adhere to data protection and privacy regulations
• Stay up to date on compliance changes and incorporate necessary adjustments into CRM processes

Occasional weekend work may be required to support time-sensitive campaigns, with time in lieu provided.

To be successful in this role you will need:

• Some experience with CRM platforms and tools, across channels such as email, in-app messaging and push notifications would be preferred
• To be outcome focused, self-motivated, flexible and enthusiastic
• Experience in start-up or fast-paced environments, demonstrating a proactive and resourceful approach to challenges
• Strong creative thinking and problem-solving abilities to deliver effective campaign solutions
• A data driven mindset with the ability to leverage analytics tools to derive actionable insights
• Excellent written and verbal communication skills, capable of writing fun and engaging communication for our clients
• Skilled at working with cross-functional teams and multiple stakeholders to achieve shared goals
• Solid attention to detail and problem-solving skills - ensuring consistency and quality across all outputs
• Capable of brainstorming and identifying innovative CRM ideas with clear outcomes

Are you a Dabbler?

A Dabbler’s attitude is paramount, as the right person will be able to learn quickly and adapt to any skill gaps. A Dabbler is always a team player, with a willingness to share with and learn from others. Being a remote-first workplace, collaborative working styles are crucial to empower and grow each individual member (eg we prefer openness via public channels to problem solve or ideate on Slack).

A Dabbler uses their freedom of autonomy to its absolute potential and enjoys contributing to the Dabble community. We hold respect for our peers very highly – there is no such thing as a bad idea. We encourage you to think differently, be brave and strive to always raise the bar. Dabble was born out of thought sharing and should tackle growth in the same way. Dabble embraces empowerment of all people at any level of seniority and experience to ‘own their work’ and ‘talk their book’ wherever they can.

A fulfilling life extends beyond work, and we encourage our employees to prioritise self-care and well-being. This means taking breaks when needed, setting boundaries, and seeking support when facing challenges. We are committed to creating a safe environment where individuals feel comfortable discussing their wellbeing and accessing resources when necessary.

Remuneration

The advertised salary for this position is £30,000 - £35,000 + Benefits with room to be flexible.