Senior Paid Media Executive - #2169639

Senior Paid Media Executive – Leeds - £30,000 - £40,000

About the client

This Agency is a UK based creative media studio working from offices in Leeds and London. This position is based in the Leeds office.

They bring strategy, imagery, film, design, web and social together under one roof. That means a client can brief them on one discipline or hand over the whole picture, without the work being translated between agencies along the way.

The studio was founded on a simple observation: good work often gets worse at the handovers. Strategy says one thing, film interprets it another way, design takes it somewhere else and the website ends up arguing a fourth point.

This agency is here to remove that problem.

The agency believe strategy comes first. They decide what needs to be said before they decide how to say it, then plan the creative and media together rather than commissioning each piece in isolation.

The agency are looking for a Senior Paid Media Executive who understands that performance isn't just about putting budget behind content. It's about understanding the audience, the proposition, the creative and the customer journey, and making all of those things work together.

The Role

As Senior Paid Media Executive, you'll help plan, build, manage and optimise paid campaigns across key digital platforms.

You'll work closely with the strategy, creative, social, design and web teams, making sure paid media is part of the thinking from the start rather than something added once the creative is finished.

You'll have responsibility for the day-to-day performance of campaigns, but you'll also be expected to ask the bigger questions:

Who are we trying to reach? What are we asking them to do? Why should they care? Is the creative saying the right thing? And is the media helping it reach the right people?

This is a hands-on role for someone who enjoys both the detail of campaign management and the bigger picture behind it.

Key Responsibilities

Campaign Management

• Support the planning, setup, launch and ongoing management of paid media campaigns.
• Build and manage campaigns across platforms such as Meta, Google Ads, LinkedIn, TikTok and other relevant channels.
• Manage campaign budgets, pacing and performance against agreed objectives.
• Monitor campaigns regularly and identify opportunities for optimisation.
• Manage audiences, targeting, placements, bids and budgets.
• Ensure campaigns are correctly structured, tracked and implemented.

Performance & Optimisation

• Analyse campaign performance and identify what is working, what isn't and why.
• Make informed optimisation decisions based on performance data.
• Test audiences, creative, messaging, formats and landing pages.
• Track key metrics including reach, engagement, traffic, leads, conversions, CPA, ROAS and other relevant KPIs.
• Turn performance data into clear recommendations rather than simply reporting numbers.
• Help develop a culture of continuous testing and learning across campaigns.

Strategy & Planning

• Contribute to paid media strategies and channel plans.
• Understand the role paid media plays within the wider marketing and communications strategy.
• Research audiences, competitors, markets and channel opportunities.
• Help translate strategic objectives into practical paid media activity.
• Work with the wider team to ensure media, creative and customer journeys are aligned.

Creative Collaboration

This is particularly important at this agency.

You'll work alongside strategists, designers, filmmakers, social team and web team, helping to ensure paid media is considered as part of the creative process rather than after it.

You'll be expected to:

• Understand what makes creative work for different audiences and platforms.
• Feed performance insights back into the creative process.
• Help identify opportunities for new creative tests.
• Brief creative teams with useful audience and performance insight.
• Challenge creative when the data suggests something isn't working.
• Understand that a great campaign needs both a strong idea and the right distribution.

Reporting & Insight

You'll help produce clear, useful campaign reporting for both internal teams and clients.

That means going beyond "This campaign generated 2,400 clicks, "and getting closer to "This audience and message generated the strongest response, here's why we think that happened, and here's what we should test next."

You'll be comfortable explaining performance to people who aren't paid media specialists and turning data into a clear story.

What We're Looking For

We're looking for someone with some hands-on paid media experience who wants to develop their career in a genuinely integrated creative environment.

You'll ideally have:

• Experience working with paid social and/or paid search campaigns.
• A good understanding of platforms such as Meta Ads Manager and Google Ads.
• An understanding of campaign objectives, audiences, targeting and optimisation.
• Confidence working with performance data and analytics.
• Strong attention to detail.
• Good numerical and analytical skills.
• An understanding of how creative affects paid performance.
• The ability to manage multiple campaigns and deadlines.
• Good communication skills and the confidence to contribute ideas.
• A willingness to learn and develop across different channels.

Formal platform certifications are useful, but curiosity, commercial awareness and the ability to think critically matter more to us than a collection of certificates.

The Person

• You don't need to know everything.
• You do need to be someone who wants to understand why.
• Why did that audience respond? Why did one piece of creative outperform another? Why did the campaign generate traffic but not conversions? Why are we spending money on this audience in the first place?
• You'll be naturally curious, commercially minded and comfortable asking questions.
• You'll also need to be comfortable working in a creative

Package details

• £30,000 - £40,000 annual salary (depending on experience)
• Monday – Friday core working days
• 10:00 – 15:30 core working hours, it’s your choice if the other three hours are before or after those core times
• 25 days annual leave plus bank holidays
• Birthday off
• Laptop provided plus equipment and tech to fulfil your role and duties
• Continuous training and development from the Creative Director
• Genuine role progression as the Agency grows
• Sick day allowance
• Pension contributions
• A creative and stimulating office environment